HOG - Harley-Davidson Inc logo

Harley-Davidson Inc

HOG

Harley-Davidson, Inc. manufactures and sells motorcycles, including cruisers and touring models, along with parts, accessories, and apparel. It also offers electric motorcycles and financial services for retail and wholesale motorcycle financing.

๐Ÿ›๏ธ Consumer Cyclical NYSE Listed 1987 $ USD
$1,000 invested at IPO โ†’$91,149today

Score Overview

1 Year
Score
Net Growth-40.42%
Net TrendShrank
Net Income Consistencyโ€”
Rev Growth-8.06%
Rev TrendShrank
Revenue Consistencyโ€”
5 Years
Score3.1
Net Growth-68.95%
Net Trend20%
Net Income Consistencyโ€”
Rev Growth-22.93%
Rev Trend40%
Revenue Consistencyโ€”
10 Years
Score
Net Growth-70.84%
Net Trend25%
Net Income Consistency
Rev Growth-31.41%
Rev Trend40%
Revenue Consistency
20 Years
Score3.0
Net Growth-80.65%
Net Trend39%
Net Income Consistency
Rev Growth-29.10%
Rev Trend55%
Revenue Consistency
30 Years
Score
Net Growth21.58%
Net Trend61%
Net Income Consistency
Rev Growth168.60%
Rev Trend70%
Revenue Consistency
All Time
Score
Net Growth11x
Net Trend65%
Net Income Consistency
Rev Growth6x
Rev Trend74%
Revenue Consistency

Explore the 2021 public Archive ranking โ†’

Where Harley-Davidson Inc has ranked, year by year

Measure
Fundamentals Window

Showing 30 years ranking history by HDB Score.

Has not reached the top 50 on HDB Score in any year we have ranked.

  • HOG

2018: 20.3% ยท 2020: 35.7% ยท free through 2021 ยท longest runs

Net Income x Stock Price

Historical Returns

Historical Returns
PeriodPriceReturn
Last Price2026-09-29
$ 24.82โ€”
1 Year2025-09-29
$ 27.77-10.61%
5 Years2021-09-29
$ 33.69-26.34%
10 Years2016-09-29
$ 40.93-39.36%
20 Years2006-09-29
$ 39.74-37.54%
30 Years1996-09-27
$ 6.23298.69%
All Time1987-11-05
$ 0.2791x

Prices are split & dividend adjusted. All values are reported in USD.

Fundamental Data

Reported in USD

Year
TTM$ 4.11B$ 201M$ 1.89B
2025$ 4.47B$ 338M$ 3.09B
2024$ 5.18B$ 455M$ 1.58B
2023$ 5.83B$ 706M$ 1.53B
2022$ 5.75B$ 741M$ 1.43B
2021$ 5.33B$ 650M$ 1.87B
2020$ 4.05B$ 3.25B
2019$ 5.36B$ 423M$ 833M
2018$ 5.71B$ 531M$ 1.21B
2017$ 5.64B$ 521M$ 687M
2016$ 5.99B$ 692M$ 765M
2015$ 5.99B$ 752M$ 767M
2014$ 6.22B$ 844M$ 964M
2013$ 5.89B$ 733M$ 1.16B
2012$ 5.58B$ 623M$ 1.20B
2011$ 5.31B$ 599M$ 1.68B
2010$ 4.85B$ 146M$ 1.16B
2009$ 4.78B-$ 55M$ 1.67B
2008$ 5.95B$ 654M$ 568M
2007$ 5.72B$ 933M$ 405M
2006$ 5.80B$ 1.04B$ 896M
2005$ 5.34B$ 959M$ 1.04B
2004$ 5.01B$ 889M$ 1.61B
2003$ 4.62B$ 760M$ 1.32B
2002$ 4.09B$ 580M$ 795M
2001$ 3.40B$ 437M$ 635M
2000$ 2.94B$ 347M$ 419M
1999$ 2.45B$ 267M$ 183M
1998$ 2.06B$ 213M$ 165M
1997$ 1.76B$ 174M$ 147M
1996$ 1.53B$ 166M$ 142M
1995$ 1.35B$ 112M$ 31M
1994$ 1.54B$ 104M$ 59M
1993$ 1.21B-$ 11M$ 77M
1992$ 1.10B$ 53M$ 44M
1991$ 939M$ 37M$ 30M
1990$ 864M$ 38M$ 14M
1989$ 791M$ 36M$ 39M
1988$ 757M$ 27M$ 52M
IPO1987$ 685M$ 17M$ 68M
HOG - Harley-Davidson Inc logo

Harley-Davidson Inc fundamental performance

Between 2020 and 2025, revenue grew from $ 4.05B to $ 4.47B. Revenue increased in 2 of those 5 years; net income in 1.

Across Harley-Davidson Inc's full reported history, from 1987 to 2025, revenue grew from $ 685M to $ 4.47B and net income grew from $ 17M to $ 338M. Revenue increased in 74% of the years measured; net income in 65%.

Harley-Davidson Inc currently holds a 20-year HDB Score of 3.0 out of 10. How the HDB Score is calculated.

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