HOG - Harley-Davidson Inc logo

HOG

Harley-Davidson Inc

Harley-Davidson, Inc. manufactures and sells motorcycles, including cruisers and touring models, along with parts, accessories, and apparel. It also offers electric motorcycles and financial services for retail and wholesale motorcycle financing.

๐Ÿ›๏ธ Consumer Cyclical NYSE Listed 1987 $ USD
$1,000 invested 30 years ago โ†’$4,213today

Score Overview

1 Year
Score
Net Growth-40.42%
Net TrendShrank
Net Income Consistencyโ€”
Rev Growth-8.06%
Rev TrendShrank
Revenue Consistencyโ€”
5 Years
Score3.1
Net Growth-68.95%
Net Trend20%
Net Income Consistencyโ€”
Rev Growth-22.93%
Rev Trend40%
Revenue Consistencyโ€”
10 Years
Score
Net Growth-70.84%
Net Trend30%
Net Income Consistency
Rev Growth-31.41%
Rev Trend40%
Revenue Consistency
20 Years
Score2.9
Net Growth-80.65%
Net Trend40%
Net Income Consistency
Rev Growth-29.10%
Rev Trend55%
Revenue Consistency
30 Years
Score
Net Growth21.58%
Net Trend60%
Net Income Consistency
Rev Growth168.60%
Rev Trend70%
Revenue Consistency
All Time
Score
Net Growth11x
Net Trend64%
Net Income Consistency
Rev Growth6x
Rev Trend74%
Revenue Consistency

See the full market ranking โ†’

Harley-Davidson Inc fundamental performance

Between 2020 and 2025, revenue grew from $ 4.05B to $ 4.47B and net income grew from $ 1M to $ 338M. Revenue increased in 2 of those 5 years; net income in 1.

Across Harley-Davidson Inc's full reported history, from 1987 to 2025, revenue grew from $ 685M to $ 4.47B and net income grew from $ 17M to $ 338M. Revenue increased in 74% of the years measured; net income in 64%.

Harley-Davidson Inc currently holds a 20-year HDB Score of 2.9 out of 10. How the HDB Score is calculated.

Net Income x Stock Price

Historical Returns

Historical Returns
PeriodPriceReturn
Last Price2026-08-12
$ 25.97โ€”
1 Year2025-08-12
$ 24.784.79%
5 Years2021-08-12
$ 37.29-30.35%
10 Years2016-08-12
$ 41.91-38.03%
20 Years2006-08-11
$ 36.16-28.18%
30 Years1996-08-12
$ 6.16321.26%
All Time1987-11-05
$ 0.2794x

Prices are split & dividend adjusted. All values are reported in USD.

Fundamental Data

Year
2026$ 4.11B$ 201M$ 1.89B
2025$ 4.47B$ 338M$ 3.09B
2024$ 5.18B$ 455M$ 1.58B
2023$ 5.83B$ 706M$ 1.53B
2022$ 5.75B$ 741M$ 1.43B
2021$ 5.33B$ 650M$ 1.87B
2020$ 4.05B$ 1M$ 3.25B
2019$ 5.36B$ 423M$ 833M
2018$ 5.71B$ 531M$ 1.21B
2017$ 5.64B$ 521M$ 687M
2016$ 5.99B$ 692M$ 765M
2015$ 5.99B$ 752M$ 767M
2014$ 6.22B$ 844M$ 964M
2013$ 5.89B$ 733M$ 1.16B
2012$ 5.58B$ 623M$ 1.20B
2011$ 5.31B$ 599M$ 1.68B
2010$ 4.85B$ 146M$ 1.16B
2009$ 4.78B-$ 55M$ 1.67B
2008$ 5.95B$ 654M$ 568M
2007$ 5.72B$ 933M$ 405M
2006$ 5.80B$ 1.04B$ 896M
2005$ 5.34B$ 959M$ 1.04B
2004$ 5.01B$ 889M$ 1.61B
2003$ 4.62B$ 760M$ 1.32B
2002$ 4.09B$ 580M$ 795M
2001$ 3.40B$ 437M$ 635M
2000$ 2.94B$ 347M$ 419M
1999$ 2.45B$ 267M$ 183M
1998$ 2.06B$ 213M$ 165M
1997$ 1.76B$ 174M$ 147M
1996$ 1.53B$ 166M$ 142M
1995$ 1.35B$ 112M$ 31M
1994$ 1.54B$ 104M$ 59M
1993$ 1.21B-$ 11M$ 77M
1992$ 1.10B$ 53M$ 44M
1991$ 939M$ 37M$ 30M
1990$ 864M$ 38M$ 14M
1989$ 791M$ 36M$ 39M
1988$ 757M$ 27M$ 52M
IPO1987$ 685M$ 17M$ 68M

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