Score Overview
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Harley-Davidson Inc fundamental performance
Between 2020 and 2025, revenue grew from $ 4.05B to $ 4.47B. Revenue increased in 2 of those 5 years; net income in 1.
Across Harley-Davidson Inc's full reported history, from 1987 to 2025, revenue grew from $ 685M to $ 4.47B and net income grew from $ 17M to $ 338M. Revenue increased in 74% of the years measured; net income in 65%.
Harley-Davidson Inc currently holds a 20-year HDB Score of 3.0 out of 10. How the HDB Score is calculated.
Net Income x Stock Price
Historical Returns
| Period | Price | Return |
|---|---|---|
Last Price2026-09-01 | $ 27.15 | — |
1 Year2025-08-29 | $ 28.20 | -3.73% |
5 Years2021-09-01 | $ 35.76 | -24.08% |
10 Years2016-09-01 | $ 41.26 | -34.19% |
20 Years2006-09-01 | $ 37.58 | -27.76% |
30 Years1996-08-30 | $ 6.16 | 340.40% |
All Time1987-11-05 | $ 0.27 | 99x |
| Period | Last Price2026-09-01 | 1 Year2025-08-29 | 5 Years2021-09-01 | 10 Years2016-09-01 | 20 Years2006-09-01 | 30 Years1996-08-30 | All Time1987-11-05 |
|---|---|---|---|---|---|---|---|
| Price | $ 27.15 | $ 28.20 | $ 35.76 | $ 41.26 | $ 37.58 | $ 6.16 | $ 0.27 |
| Return | — | -3.73% | -24.08% | -34.19% | -27.76% | 340.40% | 99x |
Prices are split & dividend adjusted. All values are reported in USD.
Fundamental Data
| Year | |||
|---|---|---|---|
| 2026 | $ 4.11B | $ 201M | $ 1.89B |
| 2025 | $ 4.47B | $ 338M | $ 3.09B |
| 2024 | $ 5.18B | $ 455M | $ 1.58B |
| 2023 | $ 5.83B | $ 706M | $ 1.53B |
| 2022 | $ 5.75B | $ 741M | $ 1.43B |
| 2021 | $ 5.33B | $ 650M | $ 1.87B |
| 2020 | $ 4.05B | $ 3.25B | |
| 2019 | $ 5.36B | $ 423M | $ 833M |
| 2018 | $ 5.71B | $ 531M | $ 1.21B |
| 2017 | $ 5.64B | $ 521M | $ 687M |
| 2016 | $ 5.99B | $ 692M | $ 765M |
| 2015 | $ 5.99B | $ 752M | $ 767M |
| 2014 | $ 6.22B | $ 844M | $ 964M |
| 2013 | $ 5.89B | $ 733M | $ 1.16B |
| 2012 | $ 5.58B | $ 623M | $ 1.20B |
| 2011 | $ 5.31B | $ 599M | $ 1.68B |
| 2010 | $ 4.85B | $ 146M | $ 1.16B |
| 2009 | $ 4.78B | -$ 55M | $ 1.67B |
| 2008 | $ 5.95B | $ 654M | $ 568M |
| 2007 | $ 5.72B | $ 933M | $ 405M |
| 2006 | $ 5.80B | $ 1.04B | $ 896M |
| 2005 | $ 5.34B | $ 959M | $ 1.04B |
| 2004 | $ 5.01B | $ 889M | $ 1.61B |
| 2003 | $ 4.62B | $ 760M | $ 1.32B |
| 2002 | $ 4.09B | $ 580M | $ 795M |
| 2001 | $ 3.40B | $ 437M | $ 635M |
| 2000 | $ 2.94B | $ 347M | $ 419M |
| 1999 | $ 2.45B | $ 267M | $ 183M |
| 1998 | $ 2.06B | $ 213M | $ 165M |
| 1997 | $ 1.76B | $ 174M | $ 147M |
| 1996 | $ 1.53B | $ 166M | $ 142M |
| 1995 | $ 1.35B | $ 112M | $ 31M |
| 1994 | $ 1.54B | $ 104M | $ 59M |
| 1993 | $ 1.21B | -$ 11M | $ 77M |
| 1992 | $ 1.10B | $ 53M | $ 44M |
| 1991 | $ 939M | $ 37M | $ 30M |
| 1990 | $ 864M | $ 38M | $ 14M |
| 1989 | $ 791M | $ 36M | $ 39M |
| 1988 | $ 757M | $ 27M | $ 52M |
| IPO1987 | $ 685M | $ 17M | $ 68M |
Where Harley-Davidson Inc has ranked, year by year
Each point is that year's ranking on ten years of fundamentals, as a share of every company we could rank at the time. Higher is better. We show the share rather than the place because the number of companies grows — 333 in 1998, 1,986 in 2020 — so the same place means something different at either end.
Reached the top 50 on HDB Score in 6 years, the longest run being 6 in a row — but not in 2020.
1998: 18.0% · 2020: 50.8% · free through 2021 · longest runs
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